Discover A Step-By-Step Plan To Attract More Leads, Close More Sales And Increase ROI In Your Marketing

Generate More Leads In Any Business And Convert Those Leads Into High Paying Customers!

Are you lacking leads in your business? Are you finding it hard to convert cold leads into high-paying customers and clients? Do you want to increase ROI in your marketing? Do you want to create a high-converting offer that turns visitors into targeted leads?

If you answered YES to any of the above questions then read on. The term “lead” does not only apply to big businesses with sales departments offering B2B services. A lead is anyone who lands on your website and anyone who might be interested in buying from you in the future.

And if you’re an entrepreneur, small business owner, or internet marketer then you NEED to understand these concepts in order to start making the very most from your business efforts.

Understanding what a lead is, how it works and why you need it will help you to create many more customers in the long term. More importantly, though, it will help you to create customers that are truly engaged and passionate about your brand and that offer the very best “lifetime value” for your business.

What is a Lead?

As mentioned, a lead is anyone who might be interested in buying from you and who you have the means to contact. There is more than one type of lead though; a cold lead, for instance, is someone who has shown no interest in your brand yet and who has yet to interact with you.

This is someone who simply falls within your target demographic (and even then, you can make a better cold lead by crafting your buyer persona and targeting your offers to that group).

If you try and sell to cold leads, then you’ll make a couple of sales… but a lot of those people will simply be put off and leave your site. They don’t know your brand, they don’t trust you and they might not currently be in the market for what you’re selling.

Make this a warm lead though and they become someone you can market to in the future. This is someone who has subscribed to your email list, followed you on Facebook or Twitter and who is actively interested in your brand. Your job is then to make that person a qualified lead – someone who is ready to buy and eager.

What else do you need?

You Need A Lead Generation Plan of Attack

Starting out generating leads isn’t easy. Not only do you need a plan with goals, a strategy to achieve those ends, but you also need lots of tools and skills. You need:

• A lead generation or customer relationship management software
• A follow-up plan, typically backed by a automated follow-up system or autoresponder
• A lead capture page along with a lead magnet to entice people to identify themselves as a prospect
• Copywriting and webdesign skills to communicate your offers
• Tracking and online analytics to assess your efforts and results
• A simple process to convert visitors to buyers
• and lots more!

With so much to consider, where do you even start? Thankfully, I created a step-by-step guide taking you from A-Z.  Allow me to introduce you to.

Lead Generation Authority

How To Attract More Leads, Close More Sales And Increase ROI In Your Marketing

What you’ll discover in this course:

• Understanding all the different types of leads and how they vary. It all starts with understanding the types of leads
• How to build an email list so you can follow-up on your subscribers
• How to increase trust and authority in your industry so your leads will buy your product or service
• How to use lead management software such as SalesForce and HubSpot
• How to make sales from leads – turn leads into customers!
• How to write an effective squeeze page or landing page so you can start building your lead generation machine
• How to make leads excited for a product using copywriting techniques
• How to build leads in person
• How to create a large following on social media by selling your “dream’”
• Why having a brand and a mission statement is so important
• …and much, much more!